Who we are
About PHELI FM
Pheli FM is a Community Radio station based in Atteridgeville, Pretoria. The station aims is to capture and keep the imagination of listeners in Atteridgeville and surrounding areas. The coverage spectrum of the signal provides a wider coverage from areas which includes: Madibeng Municipality (Greater Haartebeesport), Brits, Tshwane Municipality – Lotus Gardens, Atteridgeville, Laudium, Olivenhoutbosh, Valhalla, Wierdapark, Centurion, Midrand, Alexandra, Pretoria East, Mamelodi, Pretoria CBD, Hatfield, Pretoria West, Danville, Kwaggasrand, Pretoria North, Hammanskraal, Mabopane, Soshanguve, Garankuwa.
The station is broadcasting 24/7, with emphases on local and community generated content. The Format of the station is talk (40%) and music (60%). Community involvement is the cornerstone of the station and all issues of concern to the residents of Tshwane are communicated with the expert guest invited to add to the station.
Pheli FM has set itself the following goals in line with its five years marketing plan
✓ Establish market penetration and reach 200 000 listeners within the next year, which would make Pheli FM the most listened Community Radio station in Pretoria.
✓ To gain at least 30 loyal clients each financial year for the next year.
✓ To establish 80% retention of existing staff and ensure staff satisfaction.
✓ Create an award winning Radio Community Station.
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Daily Operations Team
Business Development Manager
Assistant Programs Manager